Analisa Potensi Dan Tantangan Ekspor Komoditas Kopi Indonesia Ke Malaysia

Authors

  • Daspar Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa Cikarang
  • Erlin Ayu Widiya Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa Cikarang
  • Nilam Ayuningtyas Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa Cikarang
  • Niken Wahyuningrum Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa Cikarang
  • Rina Sonia Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa Cikarang

Keywords:

coffee exports, potency, challenges

Abstract

International trade is one of the main components in driving a country's economy, providing opportunities and opportunities for sustainable growth. Exports and imports are an inseparable part of international trade, where exports have an important role in increasing state income and providing benefits such as increasing foreign exchange reserves, expanding employment opportunities, and a means to market domestic products. Indonesia, with its natural resource potential, especially in the plantation industry such as coffee, plays a significant role in international trade. Indonesia's high coffee production makes it one of the largest producers in the world, with exports reaching countries such as the United States, Germany and Japan. However, the Indonesian coffee industry is also faced with various challenges, including changes in consumer demand, the impact of climate change, and competition with other coffee producing countries such as Vietnam and India. To optimize Indonesia's coffee export potential, more aggressive promotional and marketing efforts are needed, as well as attention to environmental aspects and consumer preferences.

References

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Jholnny Hadi Raharjol, R., & Abdillah Alfiantol, Z. (2023). Poltensial Ekspolr Kolmolditas Kolpi Dari Indolnesia Ke Malaysia Dan Singapulra. Julrnal Ilmiah Manajemen Bisnis Dan Kewiraulsahaan, 2(2), 20–23.

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Published

2024-07-04

How to Cite

Daspar, Erlin Ayu Widiya, Nilam Ayuningtyas, Niken Wahyuningrum, & Rina Sonia. (2024). Analisa Potensi Dan Tantangan Ekspor Komoditas Kopi Indonesia Ke Malaysia. Jurnal Ekonomi Dan Bisnis Digital , 2(1), 1–7. Retrieved from https://jurnal.ittc.web.id/index.php/jebd/article/view/1188

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