Efektivitas Penggunaan Teknologi E-Commerce Dalam Memengaruhi Perkembangan Bisnis Pada Era Digital

Authors

  • Riska Angraini Universitas Islam Negeri Sumatera Utara
  • Muhammad Irwan Padli Nasution Universitas Islam Negeri Sumatera Utara

Keywords:

e-commerce, internet, merchant

Abstract

The digital era has changed the techniques and management in producing and selling goods and services. Electronic
commerce or often referred to as e-commerce is one of the trading systems applied through the internet network. In recent
years, especially since the pandemic has changed the way we socialize, interact, and do business so that new innovations
have emerged with the internet/online trading system. Currently, many people use the e-commerce system, especially small
traders, because they get more satisfying and economical benefits in several aspects. Starting from saving time to minimal
capital spent in addition to being a trading medium, e-commerce also participates in opening cooperation between traders,
customer service and job vacancies. Now e-commerce continues to grow which has resulted in significant changes to the
business world economy. In 2022, Bank Indonesia reported that e-commerce transactions reached Rp476.3 trillion, showing
a growth of 18.8% compared to the previous year. This is a sign that e-commerce brings good effectiveness to the
development of trade through digital systems.

References

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Published

2024-06-09

Issue

Vol. 2 No. 1 (2024): April - Juni

Section

Articles

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