Urgensi Penggunaan Sistem Informasi Manajemen dalam Pemasaran

Authors

  • Muhammad Abdillah Alwi Universitas Islam Negeri Sumatera Utara
  • Muhammad Irwan Padli Nasution Universitas Islam Negeri Sumatera Utara

Keywords:

Urgensi, Sistem Informasi Manajemen, Pemasaran

Abstract

This research aims to briefly explain the urgency of using management information systems in marketing a product or service. This research uses qualitative methods with a library research approach. The research results show that the application of information technology for marketing needs is very important because it can significantly increase the options available to companies and plays an important role in the effective implementation of each element of marketing strategy, can influence the marketing strategy development process because information technology provides more things and information to managers through the use of decision-making systems, information technology has the ability to integrate various different parts of the organization and provide a lot of information to managers, and information technology also influences the organization's interface with the environment.

References

Akbar, R., & Irwan Padli Nasution, M. (2023). Peran Sistem Informasi Dalam Mengambil Keputusan. JoSES: Journal of Sharia Economics Scholar, 1(3), 1–4. https://doi.org/10.5281/zenodo.10276994

Irfiani, E., & Fatmawati. (2015). Pengaruh Penggunaan Sistem Informasi Terhadap Kinerja Karyawan (Studi Kasus: PT. Indosat Jakarta). Paradigma, XVII(2), 27–33.

Puspita, A., Muhammad, & Nasution, P. (2024). Manfaat Implementasi Sistem Informasi Manajemen di Organisasi Bisnis. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis (JEKOMBIS), 3(1), 153–158. https://doi.org/10.55606/jekombis.v3i1.3035

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Wahyudin, R., & Saudin, L. (2022). Bahan Ajar Sistem Informasi Manajemen. Bandung : Widina Bhakti Persada Bandung.

Yoraeni, A., Handayani, P., Rakhmah, S. N., Al Afghani, D. Y., Rianto, H., Riza, F., Yuswanto, A., Saputra, E. P., Prayitno, E., Muharrom, M., Muryanto, T., Damayanti, R., Febrianto, D., & Nurrohman, A. (2023). Sistem Informasi Manajemen. DKI Jakarta : PT. Scifintech Andrew Wijaya.

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Published

2024-07-06

Issue

Vol. 2 No. 2 (2024): Juli - September

Section

Articles

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